The age in which we currently live is like no other. We have the ability to connect with people wherever we are in the world through the advancement of technology, paving the way for causes and charities to be brought to the attention of the masses. As a result, some truly amazing things can be achieved through the use of social media that unite efforts and users to create something remarkable. Some of the best minds of our generation are already thinking of the next really exciting concept, but before they do, let’s revisit 5 of the best innovative charitable campaigns in recent years.
Now we’re all familiar with this one. It's that time of year when those who are follically challenged are envious and those who aren’t bask in their upper lip glory. The concept - by encouraging men to grow a moustache for the month of November each year, awareness is raised concerning important men’s health issues such a prostate cancer. The Movember Foundation’s goal is to ‘change the face of men’s health’ and they are making a big difference in doing so!
No, this isn’t the latest celebrity game show devised by channel 5; what this is, is an creative campaign looking at the effects of tropical diseases. Created by Wunderman, London, the premise was based on the fact that when adverts detailing morbid footage is shown on TV, many people turn the channel or use the opportunity to put the kettle on. To combat this, celebrities were the ones that watched the footage, leaving the rest of us to gasp at their reactions. A really clever idea that leaves a lasting effect.
Prostate Cancer – Football League
There’s no better place than to raise awareness of prostate cancer than with the number 1 sport played by males in the UK. The Football League got involved in this content marketing campaign, run by Public Zone, who used key influencers from each team of all 72 Football League clubs, who then built networks centred around blogs, Twitter debates and live forum discussions. The campaign was a massive success and drove a 167% traffic increase to the Prostate Cancer UK website in just one week.
Fashion Revolution Day
Taking place on April 24th each year, it is the day in which we celebrate fashion as a positive influence, and all those who contribute in making it so. It takes place on this date because 1,133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh, with more were injured. People are still suffering as a direct result of our fashion supply chain. Fashion Revolution Day is the good that has come out of that tragic day.
His name was Sir Frederick Banting and he was a Nobel Peace Prize winner who discovered the primary use of insulin, to help those who suffer from diabetes regulate their blood sugar levels. As a result, Diabetes UK put use to Banting’s catchy name to create a Twitter campaign called #whoisbanting. With the help of the hashtag alongside World Diabetes Day 2013, this positive influence of social media helped spread the awareness through the online community.
What campaign catches your imagination the most? We’d love to hear from you.