If they say every day is a fashion walk and the world is your runway, the month of September has seen the industry really up the ante, with one of the most significant events in the fashion calendar in town. Anybody who’s anybody was in the capital celebrating the Spring/Summer 2015 collections, with designers, models and fashion fans alike clustered together to cast an eagle eye over the weird and wonderful at this year’s London Fashion Week.
During the decadence and debauchery, it was interesting to see term ‘eco-fashion’ greet us on more than more occasion. In recent years, the worlds of sustainability and fashion have collided to cataclysmic affect, but we’re here to tell you that the two can live harmoniously, side by side. We want to bridge the gap and raise awareness of the fast fashion mentality that is strangling the industry and suffocating the environmentally friendly mentality in which we – and many others – are tying to promote. It really is straightforward and here’s how:
Chose quality, every time
The old adage, ‘you get what you pay for’ rings true when you’re talking about clothes that last. No, we’re not talking about the £5,000 jacket you saw Kendall Jenner wear in her latest Instagram photo, but the timeless pieces that are the foundation to any good wardrobe. Strong, well-made cotton t-shirts that stand the test of time, a quality pair of jeans that don’t go out of shape when you put them in the wash and the perfect blazer that fits like a dream. You won’t find these items on sale for under a tenner, but in the long run, you will be happier that you spent that little bit more.
Fab not fad
Eco-fashion is no longer a compromise. We’ve previously written a blog on the brands that are championing a sustainable way forward for fashion and we are at a point now where this has to be taken seriously in order to protect and preserve the world in which we live. In a culture that intrinsically favours novelty and thrives on the visual manifestation of change, it’s not easy, being socially and environmentally conscious, as well as a passionate fashion lover, but it can be done.
Customise, accessorise, revitalise
Just because you’ve fallen out of love with a particular piece of clothing, doesn’t mean it’s worthy of the bin. What do they say; one person’s trash is another person’s treasure? Designers are always studying the history books; desperate to see what can be salvaged, reinvented and remarketed as something more desirable and you should be no different. How many times have you heard your mum say say, “oooh, I had one just like that!” It’s funny how fashion trends come back around.
Do your bit
We’re all now aware of the rising carbon footprint and the negative affects of global warming, so by becoming more aware of eco-friendly fashion, you’ll be conscious of the decisions you make on a day-to-day basis. From turning off your lights to recycling properly, it’s amazing how doing a little, can make a big difference.